The Deals tab in Dealer Space offers a comprehensive way to manage and track vehicle transactions.
What Are Deals?
A deal in Dealer Space is a record of a potential vehicle transaction tied to a specific customer and vehicle. Deals represent potential sales opportunities tied to specific vehicles and move through a structured pipeline. The Deal tab helps sales teams, managers, and dealerships stay organized, track progress, and ensure efficient customer interactions. Each deal includes:
- Vehicle details (e.g., make, model, stock number, price).
- Associated terms of the deal (e.g., financing, payment options).
- The salesperson or user managing the deal.
Deals are created automatically when a customer performs a vehicle-related action, such as submitting a lead form or test drive request. Sales staff can also create deals manually for walk-ins or other offline interactions.
The Deal Pipeline
The Pipeline View in the Deals tab visualizes the progress of each deal. Deals move through the following stages:
1. Fresh
- All new deals start in this column.
- Fresh deals typically represent initial inquiries or interest.
2. Desking
- At this stage, the focus is on discussing terms, such as pricing, trade-ins, or financing options.
- This is where preliminary deal structuring (e.g., first pencil) occurs.
3. Finance
- Deals move here once terms are finalized and require financing approval.
- This stage is often managed by the finance manager.
4. Close
- The final stage, indicating a successfully completed sale.
5. Lost
- Deals that don’t result in a sale are moved to this column.
- Lost deals remain in the system for historical reference and data analysis but don’t clutter active pipelines.
Key Features of the Deals Tab
1. Drag-and-Drop Interface
- Move deals between pipeline stages by dragging and dropping.
- This visual organization helps sales teams track progress and prioritize tasks.
2. Deal Cards
Each deal is represented as a card with the following details:
- Customer Name: Links to the customer’s profile.
- Vehicle Information: Includes stock number, price, and other relevant details.
- Lead Source: Identifies where the lead originated (e.g., CarGurus, website).
- Assigned Salesperson: Displays the team member responsible for the deal.
- Last Activity Date: Tracks when the last interaction occurred.
3. Quick Actions
- Directly edit deal details, reassign salespeople, merge profiles, or delete duplicate deals.
- Ensure all actions are documented and data is accurately reflected.
Using Filters to Manage Deals
The Deals tab includes powerful filters to narrow down your list and focus on priorities:
- Pipeline Stage: Filter deals by stage (e.g., Fresh, Finance).
- Assigned Salesperson: Focus on deals managed by specific team members.
- Activity Status: Identify deals with unread or unresolved activity.
- Date Range: View deals created within a specific timeframe.
The search bar also allows you to locate deals using customer names, phone numbers, or email addresses.
Deal Insights and Match Indicators
When viewing a deal, you’ll see additional insights:
- Vehicle Match Indicators: Highlights how well the selected vehicle aligns with the customer’s preferences based on website activity (e.g., fuel type, price range).
- Customer Insights: Links to the customer's activity feed and history, providing context for discussions.
Managing Deals Efficiently
- Track Progress: Use the pipeline to monitor where each deal stands and ensure timely movement through stages.
- Analyze Lead Sources: Identify which lead sources (e.g., AutoTrader, website) are most effective in generating high-quality deals.
- Maintain Data Integrity: Move stalled deals to "Lost" or delete duplicates to keep the system clean and data accurate.